Pura Velvet

for Aqueous Inks

The highest quality textured fine art paper

100+ years archival certification

  • * Eye-popping color gamut & Dmax
  • * OBA-free, yet still bright white
  • * 100% cotton, textured fine art paper
  • * Manufacturer direct
  • * Lightly textured finish  |  23 mil thickness  |  310 gsm weight

*Compatible with most Epson, Canon, and HP printer models!



This 310g, Bright White, water-resistant velvet fine art paper is made from 100% cotton fiber and is acid and lignin free. Pura Velvet is a proprietary mouldmade fine art paper that is strong and dimensionally stable. It has a high white point, remarkable ink load capacity, and best-in-class image quality that far exceeds the limitations of virtually every paper of its kind.

Pura Velvet is ideally suited for luxurious fine art and photographic reproduction, portraits, greeting cards, post cards, and presentational art graphics for printed displays.



No 100% cotton rag velvet fine art paper on the market today can compete with the color gamut and Dmax that this fine art paper delivers. Pura Velvet is truly ahead of its time, and its name has proudly stood as one of the flagship products of our Company.


One you've held a Pura print in your hand, its hard to not be impressed with its ideal 310g weight and soft feel. With Pura, know that you're maximizing the perceived value of every fine art print.


We understand that long-term consistency and reliability is vital. That's why we made Pura Velvet to be a derivative of our Elegance Velvet Fine Art Paper, which has been the "anchor" of fine art reproduction studios worldwide for a decade. No reason to reinvent successful product - we just enhanced it.


Pura Velvet is archival certified for 100+ years. Download and utilize the Archival Certificate to differentiate your business and show your customers how much you care about quality.


Ever noticed how a print can look identical under one light source, yet show remarkable differences in color when viewed under a different light source? This problem is referred to as "metamerism". When OBA's are used in inkjet media, the metamerism problem exacerbates exponentially. Because this product is manufactured OBA-free, you are assured that your prints will look consistent under different lighting conditions.


Our proprietary products are very expensive to develop, manufacture and ensure quality. If we sold them through traditional distributors, our products would hands down be the most expensive on the market. Instead, we employ a manufacturer-direct business model that bypasses the middle man and empowers us to provide you with first class, state-of-the-art products at competitive prices. It also allows us to deliver direct, unprecedented service and support for our products. Here's where you can learn 5 Ways to Save Money with Breathing Color.


If you are new to Breathing Color and would like to test this product, we highly recommend that you take advantage of the inexpensive Trial rolls offered.Trial rolls are priced at cost, and at times below our cost in order to encourage our customers to try our award-winning products for a minimal investment. Trial rolls provide enough product so that our customers can sufficiently run tests and create samples.

Other Product Information

Pura Velvet Fine Art Paper is water-resistant and instant drying, and can therefore be coated with our Timeless or Glamour 2 print varnish to create coated finishes on 100% Cotton Rag fine art paper (scroll down below this section to see a tutorial video of this process). You can use Timeless Gloss, Satin, and Matte with the process outlined in the video below. You can also use Glamour 2 Gloss, Matte, or a combination of the 2 when coating Pura Velvet.

Breathing Color is now publishing measured testing data analysis of our products in order to illustrate our ongoing commitment to excellence in quality and the attainment of clear leadership in product innovation. We call our products "the most advanced in the world" - and its our job to to show you precisely why. Please read our Print Quality Evaluation of The Top 100% Cotton Rag Inkjet Fine Art Papers.

Print Permanence Testing & Archivability Standards

Pura Velvet Passes Blue Wool Test

Extensive independent testing by a UKAS accredited laboratory has concluded that the Pura Velvet Fine Art Paper meets and exceeds the standards set forth by the Fine Art Trade Guild for pH and lightfastness. The Fine Art Trade Guild has established these standards in order to protect the interests of consumers. Consumers who follow the Blue Wool Testing and the Fine Art Trade Guild standards can be confident that the art and framing supplies they use are archival.

Helpful Videos

How to Varnish Fine Art Paper Prints

Compatible Inkjet Printers

This Product has been compatibility tested and approved for the following printers. If you do not see your printer listed below, it does not mean it is not compatible but that we have not tested and approved your printer at this time. Our aqueous media is compatible with most pigment and dye-based ink systems.


Professional Photo: Pixma Pro-1, Pixma Pro-10, Pixma Pro-100, Pixma Pro9500, Pixma Pro9500 Mark II

Large Format: iPF5000, iPF5100, iPF6000S, iPF6100, iPF6200, iPF6300, iPF6300S, iPF6350, iPF6400, iPF6450, iPF8000, iPF8000S, iPF8300, iPF8300S, iPF8400, iPF9000, iPF9100, iPF9400, iPF9400S, W6400, i990


Stylus Photo Series: R1800, R1900, R2000, R2400, R2880, R3000

Stylus Pro Series: 3800, 3880, 3890, 4000, 4800, 4880, 4900, 7500, 7600, 7700, 7800, 7880, 7890, 7900, 9500, 9600, 9700, 9800, 9880, 9890, 9900, 10000, 10600, 11880, WT7900

Surecolor: T3000, T5000, T7000


Hi-Fi Jet Pro & Pro II Series Printers, VersaArt RA-640


DesignJet: 1055CM +, Z2100, Z3100, Z3200, Z3200ps, 5000, Z5200, 5500, Z6100, Z6200

Photosmart Pro: 8750, B9180


JV-4, JV2-130, JV22-160


RJ46, RJ50, RJ62, RJ64, RJ900, ValueJet 1304W, ValueJet1604AW, ValueJet1638W


All Durst printers using aqueous pigment or dye-based ink

Downloads - Spec Sheet & Archival Quality Certificate 

inkjet canvas quality certificate     fine art trade guild     inkjet fine art paper data sheet

  Retail$250+$1000+ Qty
Pura Velvet - 8.5"x11" sheets, 25 per box $2850 - -
Pura Velvet - 13"x19" sheets, 25 per box $7202 - -
Pura Velvet - 17"x22" sheets, 25 per box $10933 - -
Pura Velvet - 17"x25" sheets, 25 per box $12396 - -
Pura Velvet - 17"x10' $3000 - -
Pura Velvet - 24"x10' $4900 - -
Pura Velvet - 36"x10' $6900 - -
Pura Velvet - 44"x10' $8500 - -
Pura Velvet - 17"x40' $9180 $7619 $6729
Pura Velvet - 24"x40' $12960 $10757 $9500
Pura Velvet - 36"x40' $19440 $16135 $14250
Pura Velvet - 44"x40' $23760 $19721 $17416
Pura Velvet - 54"x40' $29160 $24203 $21374
Pura Velvet - 60"x40' $32400 $26892 $23749
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