Breathing Color® is committed to developing and delivering a proprietary product line to our customers with inherent technical competitive advantages.
To develop a technically superior product, we first perform an objective print quality evaluation on a broad selection of popular branded media, currently available on the market. Using sophisticated instruments, we collect a wide range of numerical measurements that assess very specific attributes as set forth by the ISO 13660 standard.
After analysis we set attribute-focused goals for our products that are in development. Our collective goal with every product is to achieve a minimum of a 20% technical superiority advantage within each measurable attribute.
Once a numerical advantage is confirmed, the new product will undergo extensive print permanence testing inside our state-of-the-art Atlas Weather-O-Meter Ci5000.
After we ensure the print permanence of a new product we submit it to an accredited third party for archivability testing. Finally the product is sent to a select group of artists, photographers, influencers, and printmakers for beta testing.
Our comprehensive commitment to Technical Superiority is for more than piece of mind. We are artists, printmakers, photographers, and enthusiasts and we believe beauty is beyond the numbers.
Using a state-of-the-art Atlas Xenon-Arc Weather-Ometer Ci5000, we undergo intensive accelerated testing for lightfastness and humidity response. In order to corroborate internal findings we perform further longevity testing with third party UKAS accredited laboratories. Perhaps the most widely recognized is the Blue Wool Test performed by the Fine Art Trade Guild (FATG). FATG tests each product individually for pH and lightfastness. Breathing Color then obtains a rating and approval from FATG for each approved product.
When one of our products has met the above standards, we issue it an Archival Quality Certificate which our customers are free to download, print, and freely use with their own customers and in their own marketing materials. If you do not see an Archival Quality Certificate, it is either because the product has not yet been approved or was not designed with the intent of being an archival product.