The centerpiece of our catalogue. from our flagship Lyve to the unparallelld Production matte, these are the staples upon which we built our reputation. For the humble, the heroic, and everything in between. Explore with the expectation of discovery.
A uniquely printerly media- we developed our line of fine art papers expressly to blur the distinction between original and reproduction. Tactile and tasteful. Redefine what you say with how you say it.
You picked a solvent printer because you prize speed, efficiency, and durability. Shouldn’t your print media give you the same? Breathing Color for Solvent, Latex, and UV - add a little backbone to your bottom line.
Print your own wallpaper and adhesive backed signage, create a modern mural or design stickers with exceptional resolution. An imaginative collection of offerings from Breathing Color and Dreamscape. Word of caution: flies off the shelves and sticks to everything.
A chemist, an art enthusiast, and a printmaker. A stained painting. An indelible conversation at a diner party in a small suburb of LA. This humble formula beget more than a brand- a pursuit two decades in the making to elevate fine art reproduction to an art form onto itself.
IT STARTS AT THE HEART
At the core of every art reproduction, even more essential than the base, is an inkjet receptive coating. This microporous layer, delicately applied, is the net that catches and preserves your faithful reproduction. Breathing Color was born out of a single belief: if you make the highest quality inkjet coatings then you make the highest quality fine art media. After 20 years we feel comfortable saying- hypothesis confirmed.
From the beginning we had our eye on the big hurdles. And the biggest issue giclee printing faced: print permanence. Years of Research and Development and then... the breakthrough. Our chemists finally formulated an inkjet receptive coating with no Optical Brightening Agents- the phosphorescent molecules that give fine art media their high white point but inevitably burn out and destroy even the best made prints. We named it Chromata White. When the first truly archival canvas hit market it transformed Breathing Color from a complete unknown, to an overnight sensation. The rest is history.
THE STARS AT NIGHT
After many years in California, we made a hard a decision in 2013. We packed our bags and moved halfway across the country on the hope of centralized distribution in a city with boiling creativity and a burgeoning tech industry. The transition to our new manufacturing complex, located in the heart of Tech Ridge in Austin, Texas was fraught with unexpected challenges but we are happy to say, "we made the right decision, y'all."
THE NEW BREATHING COLOR
The New Breathing Color stands for passion, imagination, and excellence. After operating for many years under a manufacturer direct model we came to a new conclusion... operating a global sales network is a lot of work. We needed to focus on what we do best- creating the finest print media in the world. You can still buy directly from us, but our network of distributors now allows us to circulate and deliver Breathing Color media in every populated continent in record time.