Yes, getting beautiful prints of your own photos can be an expensive endeavor. The costs of hardware and consumables, and the time necessary to become expert can really add up. Why go to all that effort? Two reasons:
1. Creative control. We believe printing is as much a part of the process as shooting and editing. As your understanding of printmaking grows, you will learn new ways to consolidate your expression into the process- blowing open new doors to creativity.
2. Margins. While licensing your photography may seem simpler, the compensation for a print can often be counted in cents over dollars. More photographers are finding that by printing their own work they can make a living wage off prints alone and finally take photography from a side-hustle to a full-time career. Even with apportioning the cost of a printer into your costs, you will find printing yourself to be significantly less expensive than hiring a print shop to do it for you.