There's no doubt reproducing your own artwork is an expensive endeavor. Depending on your goals, the cost of hardware, consumables, and the time demanded to become expert can really add up. Why go to all that effort? Two reasons:
1. Creative control. We believe art reproduction is just as much a part of the creative process as creating the original. As your knowledge of print making grows, you will discover new ways to integrate your expression into the printmaking process- opening new doors to creativity.
2. Margins. While licensing your artwork out may be simpler, depending on your agreement, the compensation for a print can often be counted in cents, not dollars. More and more artists are finding that by printing their work themselves they can make a living wage and finally take their work from side-hustle to full-time career. Even with prorating the cost of a large format printer into your cost, you will find printing yourself to be several times cheaper than paying a print shop to do it for you.