Management Team

Nick M. Friend, President

Nick Friend, President of Breathing Color, Inc., is a principle-centered entrepreneur who has 20+ years of experience in developing and executing innovative sales and marketing strategies as well as building, training, and leading national and international sales forces. His ability to recognize market opportunities, build successful business models, and lead organizations has been demonstrated with multiple business ventures including Schematics Productions, Inc., a niche focused men’s apparel company that was acquired by a large manufacturing company. His diverse experience also extends to bringing related digital imaging products to market, including digital art papers for the professional art and photography markets. Here, Mr. Friend regularly contributes articles and expertise to key industry publications. Mr. Friend is also an accomplished musician whose past fifteen years have been spent writing music and performing live. He is an Dean's List honored graduate of the University of Southern California, having studied at the well-renowned Marshall School of Business with emphasis in corporate and investment finance.

Mr. Friend was recently honored by the Orange County Business Journal's "Excellence in Entrepreneurship Awards 2007" with his nomination amongst a select group of distinguished entrepreneurs in Orange County, California. The Orange County Business Journal recognized Mr. Friend for his role as founder and President of Breathing Color, inc.

Eric Lyons, National Account Manager

Eric is rare in that he has devoted his entire 15+ year career to the fine art printmaking industry.  In 1996, Eric began his career at Harvest Productions, Inc. a 20-year industry pioneer and leader in fine art printmaking.  He was an important piece with the evolution from lithography or film to digital art and photography printing.  In 2000, Eric became the Sales Director and one of the first employees of Bulldog Products.  Eric introduced business solutions for input, edit, output by Scitex with the Iris printer. He was instrumental with the inception of micro-piezo technology into art studios and photo labs with Epson, Mutoh, Roland and HP printers. He was involved with the research and development and sales of the first inkjet canvas, inks and top-coatings for fine art reproduction.

Eric joined the Breathing Color team in early 2007. His unparalleled knowledge and experience fits perfectly with the Breathing Color culture. His ability helps lead the company into new markets both domestically and internationally.

In his younger years, Eric played soccer competitively throughout the world and was part of the U.S. Olympic under 18 team.  He lives in Austin, TX with his wife, son, and daughter.

Justin Bodin, Manager of Operations

Justin has been hands-on in the printing industry since 2010, and with the Breathing Color team since 2013. From curating printmaking content and hosting a podcast on the Breathing Color blog, to overseeing the day-to-day operations, to product research and development, to marketing and sales strategy, there is no "typical" day at the office.

Justin plays a vital role in making sure that Breathing Color customers recieve the highest qualtity products in a timely manner and with excellent service before, during, and after the sale. This end-to-end operations management is a key part of Breathing Color's success as a leader in the digital inkjet media industry. 

Justin is also highly competent in large-volume print production workflows, color management theory, and print quality optimization, having had hours of hands-on training from top color management and print production workflow experts in the industry.