Love at First Sight™

Our mission is simple: Deliver a Love at First Sight™ experience to our customers through our products, services, and people. When our customers experience it, we have done our job.

In order for this to happen, every aspect of Breathing Color® - from top to bottom - must operate by this principle and deliver on it. Love at First Sight™ is a powerful principle of professionality, care, and concern that encompasses our entire Company Philosophy. It is our foundation, our inspiration, and our focus.

Breathing Color® is comprised of a lot of great people who are devoted to delivering a Love at First Sight™ experience. This is our promise to our customers. We promise to make industry leading products that will give your images the best color reproduction, Dmax (black density), and longevity attainable. We promise to deliver these products at fair prices by selling them directly to you. We promise that these products reach you with great care in packaging and protection. We promise to provide all the support tools necessary to use our products to their maximum potential.

Each promise has a different meaning or value to each customer. Collectively, if we can deliver on these promises, we are confident that you will experience Love at First Sight™ with your very first print. This Love at First Sight™ experience will continue with every print and every product thereafter.

It is this driving principle of professionality, care, and concern that printmakers can rely on when doing business with Breathing Color®. Love at First Sight™ is not only our promise to our customers, it is also our promise to ourselves. Delivering Love at First Sight™ is our mission.