Breathing Color® is committed to developing and delivering a proprietary product line to our customers with inherent technical competitive advantages. By providing a clear quality advantage to the users of our products, Breathing Color® has garnered an extremely loyal following of fine art, photography, and printing enthusiasts worldwide.
In order to develop a technically superior product, we first perform an objective print quality analysis based upon the ISO 13660 (International Standards Organization) criteria, on a broad selection of popular branded media, currently available on the market. Using highly sophisticated instruments, we collect a wide range of numerical measurements that assess very specific attributes as set forth by the ISO 13660 standard. These attributes include Visual Optical Density, Tone Reproduction (Graininess), Tonal Range, Mottling, Brightness, Line Quality (Blurriness), and Line Optical Density. We then determine where each product ranks quantitatively, in relation to each attribute.
After completing this analysis we set very specific, attribute-focused goals for our products that are in development. We then create an individual action plan for each product on how we are going to improve every attribute to meet these goals. Tirelessly, we troubleshoot and adjust our strategy accordingly. Our collective goal with every product is to achieve a minimum of a 20% technical superiority advantage within each measurable attribute.
Once this objective numerical advantage is confirmed, the new product will undergo extensive print permanence testing inside our state-of-the-art Atlas Weather-O-Meter Ci5000. It will be tested alongside Wilhelm Imaging Research (WIR) rated products for comparative analysis purposes. For more information on this process please visit Print Permanence - Our Standard.
After the confirmation of acceptable results, the product is considered for release. The product is then sent out to a select group of highly respected and influential artists, photographers, and printmakers for beta testing. Upon approval the product will move into production and public launch.
For many years, understanding our comprehensive commitment to Technical Superiority has provided Breathing Color® customers with great long-term comfort and confidence. Our customers know that they are using the highest quality materials available and by working together with Breathing Color®, they have put their businesses in a position to compete on the forefront of the industry.
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