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BREATHING COLOR ANNOUNCES ALLURE RAG 285GSM 100% COTTON SEMI-GLOSS FINE ART PAPER

Orange, Calif. – (BUSINESS WIRE) – JULY 01, 2006 –

Breathing Color, Inc. is proud to announce the release of the Allure Rag 285gsm fine art inkjet paper. The Allure Rag is a 100% cotton premium grade fine art paper with a semi-gloss surface, and is specially designed for high-end giclée reproductions that require exceptional color gamut and archivability. Allure Rag uniquely allows digital printmakers to reproduce fine art and photography on a heavyweight fine art paper that is manufactured with a pre-applied semi-gloss coating.

Allure Rag achieves great detail and depth and should be used to print both black and white images as well as color images. Allure Rag allows for extraordinarily dense blacks with a measured Dmax of over 2.0. The Allure Rag is designed for pigment inks such as the Epson UltraChrome, and the new K3 inks, but will also work well with dye based inks such as those currently used by Hewlett-Packard. It is available in all roll sizes from 13” to 60” in width as well as cut sheets.

The current semi-gloss, 100% cotton fine art papers on the market are costly to manufacture and are therefore traditionally priced over $2 per square foot. Through its direct distribution model, Breathing Color offers Allure Rag at competitive prices as low as $1.30 USD per square foot depending on roll sizes and quantity purchased. Allure Rag therefore provides a new opportunity for digital printmakers who before could not justify using this new category of products due to its abnormally high cost.

Nick Friend, Breathing Color’s President further explained, “the Allure Rag and its semi-gloss inkjet receptive coating delivers a dmax value that has never before been accomplished on a traditional 100% cotton fine art paper. Allure Rag’s performance once again represents our ongoing commitment to deliver cutting edge products at market leading prices.”

About Breathing Color, Inc. Breathing Color, Inc. is a leading designer and supplier of digital inkjet media and post-print protective coatings. Breathing Color is focused on the art and photographic markets with products that maximize color and longevity. Breathing Color’s customers benefit from the highest quality at competitive prices by buying direct.