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05/17/07 - Breathing Color Announces Chromata White OBA Free Glossy Inkjet Canvas
02/19/07 - Breathing Color Founder Nicholas Friend Receives Entrepreneurship Award From Orange                       County Business Journal
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04/01/04 - Breathing Color Releases Revolutionary Fine Art Paper and Canvas
11/01/03 - Boutique Inkjet Supplier Responds to Fragmented Fine Art Printing Community

BREATHING COLOR ANNOUNCES CHROMATA WHITE OBA-FREE GLOSSY INKJET CANVAS

Orange, Calif. – (BUSINESS WIRE) – MAY 17, 2007 –

Breathing Color, Inc. is proud to announce the release of the Chromata White Glossy fine art inkjet canvas.  The Chromata White Glossy is a premium grade fine art inkjet canvas specially designed for high-end giclée reproductions that require exceptional color gamut and archivability.  It is the latest addition to the Breathing Color product line and complements the industry leading Chromata White matte canvas.  It is a bright white 20.5 mil inkjet canvas poly-cotton blend that is exceptionally stable for longevity since it is manufactured without whitening agents such as optical brightening additives (OBAs) or fluorescent whiteners. 

By eliminating these unstable whitening agents that deteriorate and yellow over time, Breathing Color expects the Chromata White Glossy to be one of the most archival inkjet canvas products on the market.  Despite the absence of these whitening agents it is still exceptionally white, and it also has a water resistant surface and works well with both solvent and water-based top coats such as Breathing Color’s Glamour II Veneer. 

The Chromata technology creates a highly stable white base with unsurpassed discoloration resistance to ultraviolet light.  Color shifting is reduced by stabilizing the whiteness of the base with a special anti-oxidation technology that further protects printed images.  Metamerism is also reduced by quenching the Ultra Violet excitation wavelengths resulting in a more stable illumination of an image under different spectral power distributions.  Nick Friend, Breathing Color’s President, summarized the results of this science by saying “The Chromata White Glossy prints beautifully and will stay beautiful; it produces the long term results our customers demand”.

The Chromata White Glossy inkjet canvas is one of several new upcoming products that will incorporate the proprietary Chromata technology.  The use of this technology further delivers on Breathing Color’s promise to its customers to deliver cutting edge products.  This canvas is designed for pigment inks such as the Epson UltraChrome, and the new K3 inks, but will also work well with dye based inks.  It is available in all roll widths, including 60” wide for the new wide format printers by Canon. 



About Breathing Color, Inc.
Breathing Color, Inc. is a leading designer and supplier of digital inkjet media and post-print protective coatings. Breathing Color is focused on the art and photographic markets with products that maximize color and longevity. Breathing Color’s customers benefit from the highest quality at competitive prices by buying direct.