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BREATHING COLOR ANNOUNCES ADDITION OF ERIC LYONS TO ITS BUSINESS DEVELOPMENT TEAM

Orange, Calif. – (BUSINESS WIRE) – February 12, 2007 –

Breathing Color, Inc. (“BC”) is pleased to announce the addition of Eric Lyons to its sales and business development team.  BC has been growing rapidly and expanding its team.  Eric joins BC from Bulldog Products and brings extensive experience in the fine art digital printing industry.  He joins a dynamic and driven culture at Breathing Color that is based on providing its customers with leading products and prices. 

Nick Friend, Breathing Color’s President, explained, “Breathing Color’s rapid growth depends on providing our customers the finest products and service available.  By combining Eric’s unparalleled knowledge and experience with our products and culture, we provide our customers with the advice and support they need to succeed in our dynamic and competitive market.”  Nick also believes that Eric will not only work well with BC’s current customers but also help lead the Company into new markets both domestically and internationally.

Eric began his career with Harvest Productions, a leading fine art printing company, in 1997.  He then went on to help manage BullDog Products from its inception as supplier of media and ink to the nascent digital fine art market.  He has seen the market develop from the early days of giclee’ printing based on IRIS printers to the current market dominated by the piezo and thermal inkjet printers from Epson, Roland, HP and Canon.  He has broad experience with the current media substrates on the market place as well as the various ink sets being used and top coatings.  Eric indicated that “I’ve been at the forefront of the digital revolution in the art market and believe that Breathing Color has emerged as the most innovative and dynamic company in the market.  I’m excited to continue a leading role in this industry.”

Eric lives in Corona, California with his wife and son. 

About Breathing Color, Inc.
Breathing Color, Inc. is a leading designer and supplier of digital inkjet media and post-print protective coatings. Breathing Color is focused on the art and photographic markets with products that maximize color and longevity. Breathing Color’s customers benefit from the highest quality at competitive prices by buying direct.