Imaging USA & the Current Economic Environment
We just finished exhibiting at the Imaging USA Trade Show in Phoenix Arizona, its always interesting to feel the real pulse of the economy at these shows. The response to our new products, especially our newest fine art paper Optica One, was fantastic.
But there's no debate that the economy has taken a toll on business in general. Usual exhibitors that you would have found at the show in the past simply werent there at all. Attendance appeared to be down, and people were actively using the show to look for jobs. The companies who attended and exhibited clearly represented themselves as the strongest and healthiest companies out there. Photographers and other attendees who offer giclee printing or canvas prints appreciated our presence and we believe it makes a big difference. Anyone printing with the usual Epson Stylus Pro 9800, Epson Stylus Pro 7800, Epson Stylus Pro 4800, etc. or a Canon ipf9000, ipf9100, or an hp designjet z3100 certainly made out like bandits with us. Hec, discovering higher quality products at a better price is exactly what trade shows are for.
We officially launched our PureG products, the world's first line of certified archival solvent media. Printing on the 64" Roland XJ-540 solvent printer, our optical brightener free Urth™ solvent canvas prints were mind blowing. Customers couldnt believe they actually saw a solvent printer at a photography show (another innovative move in typical Breathing Color fashion ;) - but the quality we were able to demonstrate on the spot was awe inspiring.
Labels: canon ipf 9000, canvas prints, epson stlus pro 7800, epson stylus pro 4800, epson stylus pro 9800, fine art paper, giclee printing, hp designjet z3100
posted by bcmanagement @ 1:21 PM
0 Comments
