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For Immediate Release
November 1, 2003
Contact: Nick Friend, President, Breathing Color Inc.
(949)768-8796
BOUTIQUE INKJET SUPPLIER RESPONDS
TO THE FRAGMENTED FINE ART PRINTING COMMUNITY
LAGUNA HILLS, CA - Breathing Color™, manufacturer and distributor of inkjet products and technology, has emerged with a unique business model that caters specifically to the fragmented printing community of artists and photographers.
Breathing Color™ approaches the artistic community with a fresh attitude, unique from that of the mainstream reseller of wide-format products and technology, whose central focus is the marketing of several assorted brands in all product categories. After years of experimenting with a wide range of color, substrates, coatings and equipment, the founders have hand selected and developed one premium item for each product category. Each item is quality-driven, user-friendly, and cost-effective for the end-user. In a marketplace flooded with choices, Breathing Color™'s specialty product blend aims to provide a single, economical solution for the professional use of digital imagery.
Research conducted within online wide-format user chat forums suggests that an exorbitant amount of inkjet-printing artists and photographers have needs and concerns that are not currently being fulfilled. An artist may find great art papers from one supplier, but seeks advice on a canvas or a coating that would similarly suit his/her needs. Photographers commonly complain about their inability to find a canvas that prints beautifully and accepts varnish coatings. Fine art printing companies discover that they have been overpaying for mediocre substrates, and have actively sought advice for new suppliers. Everyone seems to be experiencing their own learning curve.
"Inkjet printing artists and photographers should not be burdened with the due diligence of discovering an economical printing solution. Their time, energy and resources should be spent creating more art. Breathing Color™ understands that," says President Nick Friend.
In February 2003 the Company released a premium line of inkjet papers collectively under the name Breathing Media™. The line ranges from photographic papers to fine art papers and canvas, all available in various weights and textures. Each paper has been methodically tested and profiled for professional use with Epson and Roland wide-format printers. In addition, Breathing Color™ obtained exclusive U.S. distribution rights for the new and highly acclaimed Giclée Varnish. Giclée Varnish protects, preserves, and enhances Giclée prints, and works hand in hand with Breathing Media™.
Breathing Color™ aims to assist the art and photographic printing community, side-by-side, as a leader on the forefront of the rapidly evolving digital inkjet world.
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