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BREATHING COLOR ANNOUNCES BRILLIANCE CHROMATA BRIGHT WHITE OBA-FREE CANVAS
Orange, Calif. – (BUSINESSWIRE) – AUGUST 1, 2005 –
ORANGE, Calif.--(BUSINESS WIRE)--Aug. 1, 2005--Breathing Color Inc. is proud to announce the release of the Brillance Chromata White line of fine art canvas. The Brillance Chromata White is a premium-grade fine art canvas specially designed for high-end giclee reproductions that require exceptional color gamut and archivability. The Chromata canvas is a bright white 20.5 mil canvas poly-cotton blend that is exceptionally stable for longevity since it is acid-free, and pH-neutral without optical brightening additives (OBAs) or fluorescent whiteners.
By eliminating these unstable whitening agents that deteriorate and yellow over time, Breathing Color expects the Brillance Chromata White to be one of the most archival canvas products on the market. Despite the absence of these whitening agents it is still exceptionally white, and it also has a water-resistant surface and works well with both solvent and water-based top coats such as Breathing Color's Glamour II.
The Chromata technology creates a highly stable white base with unsurpassed discoloration resistance to ultraviolet light. Color shifting is reduced by stabilizing the whiteness of the base with a special anti-oxidation technology that further protects printed images. Metamerism is also reduced by quenching the ultraviolet excitation wavelengths resulting in a more stable illumination of an image under different spectral power distributions. Nick Friend, Breathing Color's president, summarized the results of this science by saying, "The Brillance Chromata White prints beautifully and will stay beautiful; it produces the long-term results our customers demand."
The Brillance Chromata White canvas is the first of several new upcoming products that will incorporate the Chromata technology. The use of this technology further delivers on Breathing Color's promise to its customers to deliver cutting-edge products. This canvas is designed for pigment inks such as the Epson UltraChrome, and the new K3 inks, but will also work well with dye-based inks.
About Breathing Color, Inc .
Breathing Color, Inc. is a leading designer and supplier of digital inkjet media and post-print protective coatings. Breathing Color is focused on the art and photographic markets with products that maximize color and longevity. Breathing Color's customers benefit from the highest quality at competitive prices by buying direct. For more information, visit the Company's Web site at http://www.breathingcolor.com .
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