Do-It-Yourself Simplicity Comes to Canvas Stretching with New EasyWrappe System

2010-08-17 02:01:00
SANTA ANA, CA (August 17, 2010)------Breathing Color. Inc. has launched “EasyWrappe,” a breakthrough gallery wrap system designed for artists, photographers, photo labs and fine art print studios.  Named for its ease of use, the system enables users to create their own professional canvas gallery wrap in minutes. 

EasyWrappe requires no training, special skills or tools, and comes in both starter and professional kits.  The system’s do-it-yourself process is demonstrated in a two-minute video on www.breathingcolor.com.

"Stretching canvas is difficult and time consuming to do on your own, and outsourcing it is expensive,” said Nick Friend, president of Breathing Color.  “For some, the whole process is intimidating and a reason to not offer canvas prints.  EasyWrappe solves this dilemma easily and entirely." 

The EasyWrappe starter kit, priced at $16, has stretcher bars in 1.25" width and in lengths of 8" to 30".  EasyWrappe Pro, sold for $20, has stretcher bars in 1.75" width and in lengths of 8" to 60".  Larger sizes and custom sizes are available upon request. Breathing Color encourages first-time users to take advantage of starter kits.

Michael Gilbert of the Pacific Center of Photography is an early adopter of the system.  "As a professional photographer who frequently travels, I find EasyWrappe a dream come true,” said Gilbert.  “With or without my printer, I can now make my own canvas gallery wraps anytime, anywhere."

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